This project aims to expand buisness of a brand, OXO. OXO nowadays focus on designing kitchenware and houseware. It seldom design products in bathroom. There is the mindmap which explores suitable products in bathroom. Finally, I designed shower head for OXO.For the brand image, its colors are black and silver. Its style is simple. It has balanced shape, iconic handle(curved, smooth, fit the shape of human hands. It is made by silicon & stainless steel (good grip handle: santprene, rubber). Also,it is comfortable, easy to use and focus on customers experience.